In an extraordinary event filled with creativity, LOYAL celebrated the launch of our 'Gold Collection' of Fine Fragrance Mists.

This event uniquely engaged the five senses to introduce attendees to the distinct personalities of four signature fragrances: Divine Vanilla, Dreamy Coconut, Oud Fusion, and Mystic Musk.

Guests enjoyed a fully interactive experience, beginning with the story of the products' development and evolution, followed by an exploration of their unique scents and psychological and symbolic meanings. A special segment by global fragrance company IFF provided in-depth explanation of the intricate fragrance compositions and their psychological effects.

Next, attendees participated in personality tests to discover the scent that best suited them.

Then in an unprecedented experience, guests even had the opportunity to taste the four fragrances through specially crafted juices inspired by each scent, creating a deeper connection with the fragrance.

The event also featured a unique musical experience, where live performances captured the essence of each fragrance in a creative way: 

* Vanilla conveys warmth and tenderness

* Coconut represents fun and adventure

* Musk embodies calmness and mystery 

*  Oud expresses luxury with a modern touch.

Finally, to add yet another layer of intrigue, a world-renowned perfumer conducted a live demonstration of personalized perfume creation, offering attendees a fascinating and interactive experience.

The event was graced by distinguished guests, including the Secretary General of the Ministry of Industry and Trade, the President of the Amman Chamber of Industry, as well as a select group of influencers and public figures.

Meticulously organized, this unforgettable event successfully delivered a one-of-a-kind experience filled with surprises and creativity.